The following statements are intended to describe the general nature and level of work to be performed and are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel in this position.
SASB is nationally known as an innovative leader in the field of sustainability accounting standards development. With ~16 staff members, a nine member Standards Board, and an annual budget of $3M, SASB engages with over 3,000 stakeholders who have participated in our standards development process to date.
SASB’s mission focuses on continuing its tradition of excellence in standards setting to bring social and environmental capital to the attention of the mainstream capital markets, enhancing our outreach to key stakeholders such as the SEC, investors and issuers.
The Communications Manager will support the newly created Standards Board and its staff of research analysts, playing a strong role in helping to communicate the value of the standards to the market and strategically position the work of the SASB with key stakeholders, including corporations, investors, and regulatory bodies.
The Communications Manager, working under the direction of the Director of Communications, will assist SASB in:
- Communicating the attributes and benefits of the standards to investors, financial analysts and other stakeholders
- Creating content that helps to surface what is in the standards; articulating the materiality of topics and substantiating evidence with proof points
- Ensuring the SASB Board and its staff are trained and well versed in presenting the depth and breadth and value of the standards
- Supporting presentations and messaging for conferences and special events
SASB has the power to change the world, but only if its standards are accessible and understood. SASB is at a pivotal time in its development of standards that enable companies to describe their social and environmental impacts to investors and the public. We are preparing to finalize the standards for use by the market. In anticipation of adoption, it is critical that we amplify our key messages about the value and the features of the standards in a way that is compelling and accurate. SASB standards encompass 79 industries and 5 to 7 topics per industry. Surfacing the content takes a talented, committed communications manager that is able to grasp the essence of the topics and why they matter to investors, creating the story that translates standards for disclosure into a roadmap for market value.
The ideal candidate will relish technical details, have an eye for a story, be passionate about sustainability issues and the functioning of the capital markets, and be savvy when it comes to audience and positioning. The Communications Manager will be primarily responsible for working with the new SASB Standards Board, Director of Research, and Research Analysts to establish and execute the strategic communications plan to convey the importance of SASB’s work. The successful candidate will be adept and creative in using various media to inform, motivate, and persuade. Tactics will range from strategically deploying key staff as spokespeople, to promoting and gaining coverage for our research analysts, to crafting technical pieces and videos and strategically placing them to reach industry, investors, and policy makers. The right person will possess formidable communication skills–both written and verbal–and have a proven track record of using their considerable talent and powers of persuasion to craft, pitch, and execute engaging marketing campaigns. The Communication Manager will develop communication plans, presentations, and messaging documents, and partner with internal teams to execute on the recommended ideas.
REPORTS TO: Director of Communications
Areas of Responsibility
Strategic Positioning of SASB and Surfacing the Details in the Standards
- Surfacing the value of the standards and conveying the technical aspects in an interesting and accessible manner
- Promoting the features and functionality of the standards, sector by sector
- Communicating how SASB fits within the landscape of other standards setter and frameworks in the financial reporting and sustainability reporting space
- Overseeing the development of key monthly, quarterly, and annual communications vehicles for the SASB Board
- Assisting with materials needed for analysts and board members to represent SASB at events and key meetings
Analyst Exposure and Placement
- Working with the research team to promote and advance the work of the analysts, gaining national and international exposure in the investment community as the “go to” analyst team for ESG insights
- Developing unique communications channels to surface and promote the research insights within the relevant sector to companies and analysts
- Developing evidence-based narratives to surface what is in the standards
Standards Board Support and Exposure
- Proactively identifying strategic conferences and venues to promote the work of SASB by the Standards Board members
- Working with the EA, maintain and publish a calendar of Board member appearances
- Preparing speeches, remarks and presentations for use by the board members
- Ensuring all Standards Board members are able to communicate basic SASB messaging powerfully and in a consistent voice
- Assisting with stakeholder inquiries and preparing responses, including crisis management
SASB Presentations and Communications Materials
- Maintaining briefing presentations with up to date slides on the technical work of the SASB, the current Technical Agenda and Standards Setting Process, and the standards and their value to investors and issuers. Assets to be maintained include a general PowerPoint deck and sector based briefing materials
- Ensuring all communications are focused on the attributes and value of the SASB standards
- Developing and overseeing the communication of all public notices and press releases for the standards setting function, including notices of the Technical Agenda, Exposure Drafts, and Final Standards
To qualify for this role, you must have previous professional experience in a consultative/advisory role with senior executives in an agency or corporate environment and mastery of skills required to develop and implement successful communications programs. An excellent communicator, skilled facilitator, self-driven doer, and amiable team player with C-level communications experience would be an ideal candidate to thrive in our fast-paced and collaborative environment.
- Five to ten years of comparable experience, preferably two or more years in an agency environment working with clients in the financial services industry
- Knowledge of the capital markets and the relevant “players” and their motivations (investors, issuers, regulatory agencies); experience shaping messaging to/for these players
- Bachelor’s degree or higher (preferred) in a communication-focused field such as Business, Marketing, Communications, Public Relations, Journalism, or related discipline
- Excellent strategic thinking and superlative verbal and written communication skills
- Experience editing and placing technical publications related to business, investing, accounting, and/or law
- Ability to meet the demands of multiple clients simultaneously, balancing speed with quality and accuracy
- Technical writing skills are essential; must have ability to comprehend and summarize technical information to be compelling, concise, and accessible to the public
- Visual communication skills; translation of key concepts into visual representation
- Speechwriting skills a plus
Please feel free to send along an assortment of writing samples along with your resume.
Special ADA Requirements
SASB is in full compliance with the Americans with Disabilities Act (ADA) and does not discriminate with regard to applicants or employees with disabilities, and will make reasonable accommodation when necessary.
- For the purposes of ADA, the “Essential Duties and Responsibilities” and “Qualifications” are essential job functions.
- Work is normally performed in a typical interior/office work environment, with typical office noise, equipment, and with staff tending to other business transactions.
- Both standing and sitting are required for extended periods of time, with majority of work of the job done sitting. Approximately three-quarters of the time performing job duties is spent using a computer keyboard.
- Various types of office equipment/supplies are used to accomplish the job requirements and include, but are not limited to phones, computers, pens, pencils, calculators, computer keyboards, telephone, printers, etc.
- May be required to travel via public transportation, taxis, airplane, or other means of transport to remote work sites for meetings, conferences, etc.
Location & Logistics
This is a full time position with benefits located in San Francisco, California. Some travel, less than 20%, may be required.
Please submit your resume and cover letter via email to email@example.com, with the email subject as “Communications Manager.”